Project Implicit

project impllicitProject Implicit is a non-profit organization and international collaboration between researchers who are interested in implicit social cognition – thoughts and feelings outside of conscious awareness and control. The goal of the organization is to educate the public about hidden biases and to provide a “virtual laboratory” for collecting data on the Internet.

If you are curious about your hidden biases, visit The Project Implicit website, click on the PROJECT IMPLICIT SOCIAL ATTITUDES link (on the left side of the screen) then click the “I wish to proceed link” to view 14 tests of implicit biases (IAT) to explore your attitudes and participate in a research study of attitudes and biases.